Xero Marketing Manager - Canada Focus

Elevate Xero’s presence in Canada as a Marketing Manager, leading innovative go-to-market strategies. Focus on B2B campaigns for Accounting Partnerships and Small Business growth.
This role empowers you to manage comprehensive marketing efforts aimed at the Canadian market while collaborating with a dynamic team in Toronto. Your mission includes implementing Account-Based Marketing strategies and monitoring campaign performance to enhance customer engagement. Your experience in partner marketing within B2B technology sectors is essential.
Key Responsibilities:
• Create and define marketing plans tailored for Canada
• Develop and launch Account-Based Marketing strategies
• Partner with teams for co-marketing and campaign success
• Integrate testing and tracking in all marketing efforts
• Analyze performance to inform strategic decisions
Requirements:
• Proven experience in B2B marketing and SaaS sectors
• Skilled in Account-Based Marketing execution
• Pr...