VP Marketing - Head of Growth & Performance

Job Description
The Head of Growth & Performance Marketing is the enterprise owner of paid digital, paid social, and performance-driven growth outcomes for a Home Services company. This leader is accountable for how marketing investment converts into leads, revenue, and contribution margin across all brands and markets.
This role intentionally combines Growth Marketing leadership with Head of Performance Marketing rigor. It owns strategy, budget stewardship, forecasting accuracy, attribution integrity, conversion optimization, and agency and team accountability. The role operates enterprise-first—building centralized, scalable capabilities—while enabling confident local execution.

Core Accountabilities
1. Enterprise Growth & Revenue Ownership
• Own performance outcomes across paid digital and paid social, including lead volume, efficiency, ROAS, revenue contribution, and forecast accuracy.
• Translate enterprise revenue targets into channel-level growth plans an...