Vice President, Marketing & Membership Caa Atlantic Dartmouth

CAA Atlantic is looking for a Vice President, Marketing & Membership who is strategically focused, commercially minded, and data-driven. This hybrid role will lead membership growth while enhancing member engagement across the entire lifecycle.

As Vice President, you will oversee the membership growth strategy, driving key initiatives in acquisition, retention, and member value. Your expertise in commercial models and digital marketing will be crucial as you partner across teams to build data-driven marketing capabilities. The role focuses on transforming the membership experience for one of Atlantic Canada's most established brands.

Key Responsibilities

• Lead membership growth strategy throughout the member lifecycle
• Drive measurable outcomes in engagement, retention, and revenue
• Strengthen brand trust and market differentiation
• Enhance digital and marketing analytics capabilities
• Collaborate with commercial teams an...