Vice President, Marketing Content Strategy - Small Business Credit Cards

Drive awareness and consideration for the Ink and Sapphire for Business portfolios to create brand equity and enable growth! These efforts will come to life across brand strategy, advertising, media, and event/sponsorship initiatives. This role will set and operationalize a unified content approach across Ink and Sapphire for Business, spanning SEO, social content, and PR/earned media.
**Job Summary:**

As a Marketing Content Strategy Vice President, in Small Business Card Integrated Marketing, you will define portfolio-specific content pillars and messaging architecture that are measurable and ensure consistent expression across channels while preserving distinct positioning between the two portfolios. You will set the narrative across launches, seasonal moments, and always-on themes while ensuring that organic content and earned media reinforce product value propositions and customer needs. You will drive a coordinated operating model across COE partner teams: aligning cal...