User Acquisition Manager (B2C) 1 year FTC

About the role

At Goodnotes, we’re on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after ASO, Performance Marketing, and CRM. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users. As our User Acquisition Manager, you will own the execution of our paid acquisition program across global markets — managing campaigns, measurement infrastructure, and experimentation. This role sits within a structured capital allocation framework; you’re expected to understand and contribute to market‑level unit economics (payback windows, LTV/CAC, ROAS by market) that determines where we invest, not just how individual campaigns perform. You’ll work closely with Data Science, Product, and the broader Marketing team. This role will initially be offered as a 1‑year fixed‑term contract.

Responsibilities

• Pla...