Trade Marketing Executive

JOB PROFILE Trade Marketing Executive (Field) Area: Commercial Reports to: Commercial Director Functional relationship with: Key Account Managers, Key Account Executives, Logistics, Marketing. Work zone: Field (daily visits to client stores) JOB PURPOSE Ensure flawless execution of the commercial strategy at the point of sale through correct product display, strengthening relationships with store staff, maintaining floor inventory availability, and identifying opportunities that drive sales and improve the consumer experience. Their main mission is to turn a purchase order into real sales to the end consumer, ensuring the product is visible, available, and correctly presented. MAIN RESPONSIBILITIES 1. Point-of-Sale Execution: Visit assigned stores according to the established route. Verify correct product display. Execute planograms and visual guidelines. Maintain brand image standards. Ensure the product is correctly labeled. Correct improper product placement. Improve product present...