Toronto Senior Manager, Digital Acquisition

Drive digital acquisition as the Senior Manager for SEO and SEM at PC Financial in Toronto, Ontario. This vital role requires innovative thinking to enhance customer engagement through optimized search strategies.

As a Senior Manager, you will lead a talented team to develop effective acquisition strategies across SEM and SEO channels. Your expertise will translate data into actionable insights, ensuring alignment with business goals while driving customer growth. Collaboration with teams in brand marketing and digital platforms will be key in raising our visibility in search engine results.

Key Responsibilities:
• Lead the execution of digital acquisition strategies
• Build comprehensive plans for Paid Search and PerformanceMax
• Measure and report KPIs related to SEM investments
• Collaborate with acquisition targeting teams for insights
• Streamline processes to enhance efficiency

Requirements:
• 7+ years in ...