Strategy & Planning Specialist

We are looking for a highly analytical and strategic professional to lead marketing performance and budget management across LATAM markets. This role plays a key part in driving data-driven decision-making, optimizing investments, and enhancing the effectiveness of marketing and e-commerce initiatives.The ideal candidate combines strong business acumen, analytical skills, and cross-functional collaboration experience in a regional or multi-country environment.Key ResponsibilitiesLead budget planning, allocation, and tracking across LATAM markets, ensuring optimal ROI and alignment with business prioritiesDevelop data-driven strategic recommendations to support marketing and e-commerce initiativesMonitor and analyze the performance of marketing campaigns and e-commerce activities, identifying optimization opportunitiesBuild and maintain dashboards and reports, providing actionable insights and visibility to stakeholdersCollaborate with regional and local teams (Marketing, Sales, Finance...