Strategic Vice President at CAA Atlantic

Join CAA Atlantic as a strategic Vice President, focusing on Marketing and Membership. This hybrid role emphasizes membership growth and enhances member engagement throughout every lifecycle stage.

As Vice President, you will lead membership growth initiatives, employing data-driven strategies while enhancing member experiences. Collaborating across teams, you will drive key projects in acquisition, retention, and overall member value, reinforcing CAA Atlantic's stature as a premier brand in Atlantic Canada.

Key Responsibilities:
• Lead membership growth strategy across the entire member lifecycle
• Drive engagement, retention, and measurable revenue outcomes
• Strengthen brand trust through market differentiation
• Enhance marketing analytics and digital capabilities
• Collaborate effectively with commercial teams and leadership

Requirements:
• Extensive experience in membership and customer-centric models
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