Opportunity Description
Join Sleeman Breweries in Calgary, Alberta as a Strategic Trade Marketing Manager. Utilize your marketing expertise to drive brand growth through innovative below-the-line strategies.
As part of the management team, you will focus on developing tailored marketing programs that resonate with local markets while ensuring alignment with national brand strategies. Your leadership and analytical skills will play a key role in optimizing campaign performance and fostering effective collaboration across teams.
Key Responsibilities:
• Execute trade marketing initiatives and events
• Analyze program effectiveness and market trends
• Partner closely with Sales and Brand Managers
• Oversee trade marketing budget to maximize ROI
• Mentor and develop Brand Activity Managers' capabilities
Requirements:
• At least 5 years in a marketing role in CPG
• History of executing successful marketing plans
• Ability to anal...
As part of the management team, you will focus on developing tailored marketing programs that resonate with local markets while ensuring alignment with national brand strategies. Your leadership and analytical skills will play a key role in optimizing campaign performance and fostering effective collaboration across teams.
Key Responsibilities:
• Execute trade marketing initiatives and events
• Analyze program effectiveness and market trends
• Partner closely with Sales and Brand Managers
• Oversee trade marketing budget to maximize ROI
• Mentor and develop Brand Activity Managers' capabilities
Requirements:
• At least 5 years in a marketing role in CPG
• History of executing successful marketing plans
• Ability to anal...
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