Strategic Marketing Manager

Strategic Marketing Manager – Thompson Rivers University

Drive targeted, data-informed marketing campaigns that align with institutional priorities and deliver end-to-end execution across channels.

Why This Role Matters

As a senior member of the Marketing and Communications Leadership team, the key role of the Strategic Marketing Manager is to work with the department leadership team, manage and lead direct reports and collaborate with university clients to plan and execute effective paid and unpaid promotions for a broad variety of TRU initiatives.

The Strategic Marketing Manager is a strategic and creative thinker who is highly skilled in the areas of brand management, paid advertising, media planning, earned media, and owned media and project management. The ability to balance strategic planning with tactical execution and creative marketing ideas with data-driven decision-making comes naturally to you.

Leading all things paid media ...