Opportunity Description
Lead customer loyalty initiatives as the Director of Promotions & Loyalty at 407 ETR in Woodbridge, Ontario. This senior role focuses on driving revenue through advanced marketing strategies.
As a key leader, you will direct the promotions and loyalty efforts across the customer lifecycle. Your analytical approach will facilitate innovative program designs and performance optimization, ensuring maximum customer engagement. Collaborating with a high-performing team, you'll translate complex data into actionable insights for sustained growth.
Key Responsibilities: • Guide development of customer lifecycle marketing strategies • Design personalized promotions and loyalty programs • Conduct test-and-learn experiments for optimization • Oversee performance analytics and forecasting • Define marketing capabilities for growth sustainability
Requirements: • 10+ years in data-driven marketing roles • Bachelor's in Marketing or related studies • Proven track record of ...
As a key leader, you will direct the promotions and loyalty efforts across the customer lifecycle. Your analytical approach will facilitate innovative program designs and performance optimization, ensuring maximum customer engagement. Collaborating with a high-performing team, you'll translate complex data into actionable insights for sustained growth.
Key Responsibilities: • Guide development of customer lifecycle marketing strategies • Design personalized promotions and loyalty programs • Conduct test-and-learn experiments for optimization • Oversee performance analytics and forecasting • Define marketing capabilities for growth sustainability
Requirements: • 10+ years in data-driven marketing roles • Bachelor's in Marketing or related studies • Proven track record of ...
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