Specialist, Media

Summary

The Media Specialist will report to the Senior Manager, Digital Marketing and will be responsible for owning the media strategy and tactical recommendations that deliver on BCE’s marketing objectives and business goals. The role will oversee all aspects of a campaign lifecycle including planning, project management of campaign execution, budget management, reporting and optimization recommendations. In this collaborative position, you will work in close partnership with Marketing, Communications, Agency partners and Campaign Execution teams to understand the needs of the business intimately and drive business results.

Key Responsibilities

• Be the internal Media SME to drive education and adoption of media best practices
• Work closely with internal cross‑functional teams and external agency partners on the development of holistic marketing plans, supporting key priorities across business units
• Develop or own media plans from en...