Specialist, Marketing Audience Enablement & Analytics

Job Overview

Responsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation, campaign activation, and performance reporting while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.

Key Areas of Focus

• Audience segmentation and targeting.
• CRM and CDP audience activation.
• Campaign enablement and QA.
• Lead source attribution and acquisition channel segmentation.
• Marketing performance reporting.
• Collaboration with lifecycle marketing and analytics partners.
• Process optimization within the mar...