Social Media Advisor – Community Management

Responsibilities

• Develop social media strategies and their execution for the francophone market, tailored to the specifics of each platform.
• Creatively and strategically expand MétéoMédia’s social media footprint by identifying emerging platforms, technologies, trends, and best practices.
• Work closely with The Weather Network’s social team to create innovative campaigns, promotions, and content concepts that elevate the MétéoMédia brand while considering the behavior and preferences of French-speaking audiences.
• Track KPIs using reporting tools (Simply Measured, Google Analytics) on a monthly basis and adjust the current strategy as needed.
• Analyze performance and deliver reports for various social media campaigns and initiatives.
• Provide ongoing feedback and training to MétéoMédia’s video and editorial teams to optimize social content offerings.
• Create, monitor, and optimize social advertising campaigns....