Senior Specialist - HCP Campaign Operations

Job Title

Senior Specialist - HCP Campaign Operations

Location

Bogotá, Colombia

About the Job

Join our GTMC Team to plan and execute market‑driven campaigns, provide data‑driven business recommendations, and create insightful presentations. You will optimize omnichannel strategies in SFMC and leverage advanced campaign automation and data segmentation to drive performance.

Core Responsibilities

• Plan and execute campaigns in line with market requirements and brief.
• Review and ensure Associate Specialists and Specialists perform campaign tagging per the standard taxonomy and test campaigns as per protocol prior to deployment.
• Guide Associate Specialists and Specialists for CRM/SFMC formatting.
• Make business recommendations based on data findings, create presentations to highlight recommendations and tell the story.
• Enable market omnichannel strategy through optimized campaign execution...