Senior Social Media Strategist at Upwork

Lead Upwork's social vision as a Senior Social Media Strategist in Toronto, Canada. This role combines creative judgment with operational leadership to enhance brand engagement and audience growth.
As a team leader, you will guide the social media managers and contractors, ensuring the social strategy aligns with business goals. Your role involves developing impactful content and establishing performance metrics for brand representation on various platforms like LinkedIn and YouTube. You will drive social initiatives with an emphasis on cultural relevance and strategic storytelling.
Key Responsibilities:
• Own and evolve Upwork's social media strategy annually
• Define social's role in driving discovery and engagement
• Lead and develop a high-performing social media team
• Set clear goals and performance expectations for the team
• Foster a test-and-learn culture for continuous improvement
Requirements:
• 8+ years in organic social media leadership
• Stro...