Senior Social Media Specialist

About the Role

We are seeking a highly skilled and experienced Senior Social Media Specialist to lead our digital marketing efforts, including social media strategy and paid advertising campaigns. This role focuses on managing and optimizing performance across TikTok, Facebook, and Instagram, with a strong emphasis on media buying and lead generation.

The ideal candidate is analytical, creative, and performance-driven, with deep expertise in social media advertising, audience targeting, and campaign optimization.

Key Responsibilities

1. Social Media Strategy & Management

• Develop and execute social media strategies across TikTok, Facebook, and Instagram.
• Manage and grow brand presence, engagement, and visibility across all platforms.
• Plan, create, and schedule engaging content aligned with brand goals.
• Monitor trends, algorithm changes, and audience behavior to optimize performance.

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