Opportunity Description
Lead the personalization efforts at Braintrust as the Senior Sitecore Personalize & CDP Manager. Own the administration and optimization of Sitecore capabilities to enhance customer experiences.
In this senior role, you will manage the Sitecore Personalize and Sitecore CDP platforms, focusing on audience segmentation, customer journey design, and experimentation. Your partnership with Product, Marketing, and Engineering teams will drive the impactful use of data and enhance personalization strategies across digital interactions.
Key Responsibilities:
• Directly manage Sitecore Personalize and Sitecore CDP.
• Build and optimize customer audiences and segments.
• Design personalization initiatives across digital channels.
• Lead A/B testing and performance optimization programs.
• Collaborate with stakeholders on personalization requests and initiatives.
Requirements:
• 5+ years in marketing technology or related ...
In this senior role, you will manage the Sitecore Personalize and Sitecore CDP platforms, focusing on audience segmentation, customer journey design, and experimentation. Your partnership with Product, Marketing, and Engineering teams will drive the impactful use of data and enhance personalization strategies across digital interactions.
Key Responsibilities:
• Directly manage Sitecore Personalize and Sitecore CDP.
• Build and optimize customer audiences and segments.
• Design personalization initiatives across digital channels.
• Lead A/B testing and performance optimization programs.
• Collaborate with stakeholders on personalization requests and initiatives.
Requirements:
• 5+ years in marketing technology or related ...
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