Senior Regional Marketing Manager

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

岗位描述（Key Responsibilities）

1、区域市场策略与洞察

基于总部品牌/平台战略，结合区域真实业务情况（患者结构、科室结构、竞品格局、准入与支付环境等），形成区域层面的市场洞察与优先级判断

识别区域内关键增长机会点，制定清晰的区域市场策略及年度/季度行动计划

2、策略落地与项目管理

将区域策略转化为可执行的市场项目与活动组合（学术会议、平台项目、KOL 合作等）

负责区域市场项目的全流程管理：目标设定、资源配置、执行推进、KPI 评估与复盘

确保项目合规、高质量执行，并能够通过复盘不断优化区域打法

3、客户管理与观念升级

支持并赋能销售团队开展系统化的客户分层与观念管理

参与区域 KOL / 潜力客户的策略规划，推动从“...