Senior Marketing Analyst

RouteSmartTechnologies, a leader in vehicle route optimization software technology, is seeking aSenior Marketing Analyst to join our marketing team. This role reports directly to the VP of Marketing and is responsible for driving strategic marketing intelligence, competitive insights, and high-impact growth initiatives that strengthen RouteSmart’s market positioning, inform go-to-market strategy, and enhance sales effectiveness and commercial performance.

This position plays a key role in transforming market, customer, and competitive data into actionable insights that inform decision-making across marketing, sales, product management, and leadership teams.

This role directly impacts RouteSmart’s growth by shaping how we compete, differentiate, and win in the market. As we expand into new markets and evolve our offerings, this position plays a critical role in ensuring decisions are grounded in real market dynamics and executed with clarity and confidence. ...