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Senior Manager, US Home Care Marketing
BD (Becton, Dickinson and Company)
Opportunity Description
**We are the people who give possibilities purpose**
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
**Job Description**
**Essential Duties and Position Responsibilities**
**Digital Marketing**
+ Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion
+ Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem
+ Analyze digital campaign effectiveness in reaching ...
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
**Job Description**
**Essential Duties and Position Responsibilities**
**Digital Marketing**
+ Launch campaigns landing pages reflecting culturally respectful and accessible content for Veterans to increase consumer awareness and drive conversion
+ Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem
+ Analyze digital campaign effectiveness in reaching ...
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