Senior Manager, Customer Activation - AR & UR

Job Description Summary: At The Coca-Cola Company, our purpose is to refresh the world and make a difference. We’re accelerating our momentum by putting people at the center of everything we do—bringing cutting‑edge excellence in marketing, innovation, and activation to life in the market. We are seeking a Senior Manager, Customer Activation to lead the customization and execution of integrated marketing and brand activation programs across customers and channels.

Customer & Market Activation Execution

• Lead execution of customer and channel activation programs aligned to brand, category, and business priorities.
• Customize and implement integrated marketing and asset activation plans across customer, channel, and shopper touchpoints.
• Ensure activation plans deliver against key objectives including volume, revenue, visibility, and brand equity.
• Bring global and regional brand assets to life through locally relevant, custome...