Senior Lead - B2B Marketing, Run Specialty

As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops.

Your mission

• Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
• Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
• Identify in-store opportunities and collaborate with Trade Marketing and Visual Merchandising te...