Senior Growth Marketing Manager Reverse Mortgage

Elevate direct-to-consumer strategies as the Senior Growth Marketing Manager for Equitable Bank's Reverse Mortgage division. Drive lead generation and customer acquisition through innovative marketing initiatives.
In this pivotal senior role, you will report to the Director of Marketing Growth Businesses at Equitable Bank. Your expertise will shape the marketing strategy, integrating both paid and organic channels along with partnership development. Collaborate with various stakeholders to enhance lead nurture capabilities and inform growth recommendations through data analysis.
Key Responsibilities:
• Define growth marketing strategy across channels and partnerships
• Operate using data to improve conversion funnel metrics
• Lead website and landing page improvements for better conversion
• Develop and design lead nurture campaigns leveraging multiple tactics
• Identify industry trends to adapt marketing strategies
Requirements:
• 5-7 years in growth marketi...