Senior Growth Marketing Lead at Gusto

Join Gusto as the Senior Growth Marketing Lead, where you’ll innovate customer acquisition through dynamic referral programs and AI insights. Shape marketing strategies that capitalize on customer advocacy.
In this senior leadership role, you'll bring 10 years of growth marketing experience and a passion for developing high-impact campaigns. Your responsibility will involve optimizing existing consumer referral systems and spearheading new initiatives that resonate with small business customers. The role emphasizes data-driven decision-making and collaboration across teams to enhance user acquisition efficacy.
Key Responsibilities:
• Own and strategize Gusto’s referral marketing initiatives
• Employ AI tools to enhance data insights and customer connections
• Develop and implement effective testing methodologies for growth
• Partner with cross-functional teams for aligned strategy execution
• Communicate insights and recommendations to executive leadership
Requi...