Senior Director of Insights and Analytics (Marketing)

Position Summary: Director of Insights & Analytics (hybrid)

Key Responsibilities:
1.Strategic Leadership
• Lead the vision, strategy, and evolution of the Insights & Analytics function in support of
enterprise marketing and growth objectives.
• Serve as the senior strategic advisor on consumer, patient/family, and referring physician
insights, analytics, segmentation, brand measurement, competitive intelligence, and
campaign effectiveness.
• Develop and operationalize a multi-year roadmap for research, measurement,
dashboarding, and advanced analytics capabilities.
• Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and
data leaders to ensure insights and analytics are aligned to organizational priorities.
• Build a culture of evidence-based decision-making across the department and broader enterprise.

2. Consumer and Physician Insights / Research
• Lead the...