Senior CRM MarTech Lead: Personalisation & CDP

Crypto.com in Singapore is looking for a Senior CRM MarTech Associate/Manager to lead the MarTech function and manage CDP connections. This role includes analyzing customer behaviour and leading segmentation and personalization strategies to enhance engagement.

The ideal candidate will have 4-7 years of experience in high-growth environments and a strong background in using advanced technologies to improve retention and LTV. Collaboration with Growth, Product, and Engineering teams is essential to refine lifecycle strategies.