Senior CRM & Loyalty Marketing Manager

Join Sporting Life as a Senior CRM & Loyalty Marketing Manager to lead groundbreaking customer engagement and retention efforts in a dynamic hybrid environment. Your experience will shape the future of customer interactions.
In this role, you will spearhead the redesign and execution of Sporting Life's loyalty program, enhancing customer insights and lifecycle marketing strategies. Working in tandem with multiple departments, you will utilize data analytics to inform strategies and drive key performance indicators that align with overarching business objectives.
Key Responsibilities:
• Own execution of loyalty and CRM marketing initiatives
• Enhance customer journeys through data-driven strategies
• Design multi-channel CRM campaigns for targeted engagement
• Analyze metrics for continuous improvement
• Collaborate across departments to align strategies
Requirements:
• 5-8+ years of CRM and loyalty marketing experience
• Bachelor’s degree in a relevant fie...