Opportunity Description
The RoleYou'll own creative strategy across our full client portfolio — eCommerce, lead generation, and software.
That means owning the brief, owning the backlog, owning the UGC creator pipeline, and owning what happens when a creative stops working.
You're the person who knows what to test next before anyone asks, and why.
This is not a brand strategy role.
It's not a creative director role.
It's a performance creative role; every concept you develop has a CPA target behind it, and you're responsible for helping hit it.What You'll OwnBrief Writing and Concept Development: Own the end-to-end briefing process for all creative entering production — static, short-form video, long-form direct response, display, and YouTube.
Maintain a rolling backlog with 4+ weeks of net-new concepts brief-ready at all times.
Hit monthly throughput targets across the full vertical portfolio.
Balance net-new concepts with iteration direction — enough new angles to sustain ...
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