Senior Copywriter

Overview We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills. As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work. Responsibilities Content Creation: Develop compelling and effective copy for TL campaigns, including TV, print, radio scripts, digital ads, and social media content. Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audien...