Senior Analyst for Customer Channels

Elevate customer engagement strategies as a Senior Analyst with International Card Services. This role focuses on optimizing marketing channels to deepen Cardmember relationships and drive revenue growth.
Join the Customer Marketing team at International Card Services, where experienced marketers collaborate to enhance communication strategies. As a Senior Analyst, your expertise in analytics and channel management will influence campaign execution and customer experience. This opportunity calls for a results-driven mindset and the ability to champion best practices and optimizations.
Key Responsibilities:
• Provide strategic consultancy on channel communication practices
• Recommend optimal channel mix and timing for campaigns
• Analyze marketing performance and customer engagement data
• Support enhancement of channel capabilities and effectiveness
• Drive innovation through test-and-learn methodologies
Requirements:
• University degree in marketing or busi...