Senior Analyst – Digital Optimization

Responsibilities

• Measure and evaluate digital experiments, campaigns, and optimization initiatives, translating results into clear, actionable business insights.


• Identify opportunities for digital experience optimization through data analysis, customer behavior insights, and hypothesis development.


• Design and support experimentation frameworks to validate business and customer experience hypotheses.


• Conduct quantitative and qualitative analyses to solve customer and digital channel challenges using research, analytics, and data science methodologies.


• Develop recommendations that improve digital channel performance, customer engagement, and conversion outcomes.


• Present findings, trends, and strategic recommendations to leadership and cross-functional stakeholders.


• Collaborate with Product, UX, Engineering, and QA teams to ensure...