Segment Marketing Journeys Lead

**Position Overview**

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Segment Marketing Journeys Lead within PNC's Marketing organization, you will be based in a Marketing Hub Location.

Segment Strategy Support

• Support the development and refinement of segment strategies across priority segments
• Translate customer insights, data, and business goals into actionable marketing plans
• Help define segment-specific value propositions and targeting approaches

Campaign & Lifecycle Execution

• Lead execution of integrated, multi-channel campaigns aligned to segment strategies
• Develop and optimize lifecycle programs across acquisi...