Require a Performance Marketing Senior Executive in Gurgaon

KEY RESPONSIBILITIES: * *Paid Media Deployment & Scale:* Designing, launching, and structurally scaling high-impact paid marketing acquisition campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook, Instagram) architectures. * *High-Volume Lead Generation:* Developing and tracking robust, low-friction lead capture funnels specifically tailored to financial products, ensuring a steady pipeline of verified prospects for distribution networks. * *Advanced Conversion Tracking:* Setting up, validating, and auditing complex conversion tracking infrastructures, event tracking modules, and custom web attribution flows using modern analytical tools. * *Granular Campaign Diagnostics:* Conducting routine deep-dive performance analysis across ad creatives, target audience cohorts, keyword clusters, and landing page variants to ruthlessly minimize CPA (Cost Per Acquisition). * *Capital & ROI Management:* Monitoring daily and monthly media spending grids, balancing bud...