Opportunity Description
Job Description
- Create A Marketing Playbook and SOP for Branding, ATL & BTL, Merchant Relationship, and related marketing channels
- Lead, Coordinate, and monitor all area marketing to implement marketing playbook and SOP
- Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines
- Develop localized in-store POP merchandising,warehouse management, event organizing and oversee the implementation of overall marketing strategies to enhance brand presence in-store.
- Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
- Cascade national campaign and ensure all displays and communications are aligned
- Managing and optimizing the budget for overall marketing activities in region scope to maximize strategic resource allocation.
- Organize a monitoring dashboard for all the sto...
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