Redactor Senior REF89

Objetivo Principal del Cargo

The Creative Copywriter at VML is responsible for conceptualizing and developing creative ideas that connect with audiences and meet our clients' strategic objectives. This role combines advertising writing excellence with AI tools to enhance creativity, optimize processes and generate relevant and differentiated content across multiple platforms.

Responsabilidades

• Generate and write creative concepts for integrated campaigns (digital, social, ATL, BTL, activations, etc.).
• Work closely with art directors, planners and account teams to ensure consistency and effectiveness of deliverables.
• Adapt messaging and tone of voice for different brands, audiences and channels.
• Use AI tools (text generators, creative assistants, semantic analyses) to:
• Inspire ideas and concepts.
• Optimize headlines, copy and scripts.
• Analyze audience trends and langua...