Product Owner

Responsibilities

• End-to-End Delivery: Own the scoping, building, QA, and release phases for all custom and syndicated audience segments
• Cross-Functional Leadership: Act as the primary point of contact between stakeholders and the Data Science team responsible for building audiences to translate complex marketing requirements into technical roadmaps
• Backlog Management: Prioritize the audience creation queue, balancing urgent custom requests from enterprise clients with long-term product goals, including audience pipeline improvements
• Quality Assurance: Develop and oversee rigorous QA protocols to ensure audience accuracy before release
• Process Optimization: Continuously refine the audience build workflow to reduce time-to-market for new segments
• Market Insight: Stay ahead of trends in MarTech and identity resolution to ensureCollage's segmentation capabilities remain b...