Product Marketing Manager

Description

The Product Marketing Manager will help guide our industry-leading products to market through strategy and innovation. Will work directly with the executive team and across sales, marketing, and product to develop go-to-market plans that drive value for our customers.

Core Responsibilities

• Develop and execute comprehensive marketing plans that increase brand and product awareness with measurable business impact.
• Lead our go-to-market strategy to ensure the success of new and emerging products and services.
• Perform competitive and market analysis to make data-driven decisions and achieve key KPIs.
• Cultivate a deep understanding of our users through the collection and analysis of product feedback.
• Build brand loyalty by engaging users with personalized, targeted, and relevant marketing at every stage in the life cycle.
• Implement product performance, revenue, market share/penetration, and...