PPC & Paid Media Lead

An esteem client of Innoquest Consulting into B2B digital marketing and IT operation is seeking PPC & Paid Media Lead professional to be based in Pune.

Designation: PPC & Paid Media Lead

Responsibilities:

• Own end-to-end paid media strategy and execution across Google Search, Google Display Network, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager for a portfolio of B2B enterprise clients across the US, UAE, and EMEA markets

• Plan, build, launch, and continuously optimize campaigns across all stages of the B2B funnel — from top-of-funnel awareness and demand generation through to bottom-of-funnel lead capture, MQL conversion, and pipeline contribution — with a clear understanding of how paid channels interact with longer sales cycles

• Manage and allocate monthly ad budgets of $50,000 and above across accounts, applying sound budget pacing, bid strategy selection, a...