Performance Strategy Director - WPP Media

Lead performance strategy initiatives at WPP Media as Associate Director in Toronto, Canada. Your focus will be on executing and optimizing media campaigns for enhanced business results.
This role requires analytical prowess and the ability to effectively partner with Planning and Analytics teams. You'll ensure campaigns meet key performance indicators, translating data insights into actionable strategies. Engage with clients to align media delivery with their strategic goals while fostering strong collaboration across internal teams.
Key Responsibilities:
• Ensure execution aligns with business and campaign objectives
• Make tactical adjustments to enhance campaign effectiveness
• Partner with Analytics to derive actionable insights
• Maintain communication of performance outcomes
• Connect Planning, Analytics, and Activation teams smoothly
Requirements:
• Expertise in performance media optimization and planning
• Understanding of analysis frameworks and ...