Opportunity Description
Drive digital growth as the Performance Media Manager for RCL - Reitmans Canada Limited. Lead a high-performing media team to transform digital strategies while ensuring robust performance metrics.
In this key role reporting to the Director of Media and Growth, you'll guide the evolution from legacy media to a sophisticated, data-driven performance engine. Your expertise will help establish a first-party data strategy and leverage emerging channels so the organization adapts to digital trends seamlessly.
Key Responsibilities:
• Develop a roadmap for first-party data strategy adoption
• Act as subject matter expert on emerging media channels
• Translate digital metrics into actionable business insights
• Partner with media strategists for integrated performance solutions
• Lead advanced analytics and incremental testing strategies
Requirements:
• 5+ years in a digital media environment
• Strong expertise in...
In this key role reporting to the Director of Media and Growth, you'll guide the evolution from legacy media to a sophisticated, data-driven performance engine. Your expertise will help establish a first-party data strategy and leverage emerging channels so the organization adapts to digital trends seamlessly.
Key Responsibilities:
• Develop a roadmap for first-party data strategy adoption
• Act as subject matter expert on emerging media channels
• Translate digital metrics into actionable business insights
• Partner with media strategists for integrated performance solutions
• Lead advanced analytics and incremental testing strategies
Requirements:
• 5+ years in a digital media environment
• Strong expertise in...
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