Performance Marketing Specialist at Payworks

Join Payworks as a Performance Marketing Specialist, utilizing a hybrid work model. Focus on optimizing campaign performance through strategic testing and in-depth analytics, directly impacting business growth.
In this role, under the Senior Manager of Growth Marketing, you'll spearhead A/B testing initiatives and develop performance reporting processes. Your analytical abilities will help ensure successful campaign execution while upholding Payworks' commitment to 'Doing Right by People'.
Key Responsibilities:
• Lead optimization strategies for ongoing campaigns
• Analyze and report on campaign performance metrics
• Ensure accurate UTM tracking and attribution measures
• Monitor campaign budgets and suggest reallocations
• Analyze audience data to improve targeting strategies
Requirements:
• 5+ years in performance marketing analytics or operations
• Hands-on experience with digital testing methodologies
• Strong proficiency in Salesforce dashboard cre...