Performance Marketing Head; Mars Petcare; Hyderabad

Job Description

Role: Performance Marketing Head

Location: Hyderabad

Job Responsibilities

Retail Media & Connected Commerce

• Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems.
• Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.
• Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.
• Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.
• Partner with brand teams to optimize creative effectiveness, content rel...