Performance Marketing Expert for iCasino Growth

Become the Performance Marketing Expert at Penn, specializing in iCasino. Drive impactful acquisition strategies to boost measurable market growth.
In your strategic role, you will lead the development of data-driven marketing tactics while managing user acquisition campaigns across prevalent social platforms. Your creative input will align closely with audience needs, and you will be responsible for overseeing significant media budgets to implement advanced acquisition methods effectively.
Key Responsibilities:
• Create targeted strategies for diverse product lines
• Manage CPI and CPA user acquisition campaigns
• Align creative initiatives with audience insights
• Control media spend across acquisition channels
• Provide insights on user acquisition and conversion
Requirements:
• Bachelor's degree, preferably in analytics
• 5+ years’ experience in managing digital marketing
• Knowledge of MMPs and attribution platforms
• Solid understanding of mobi...