Performance Marketing Analyst at Groupe Dynamite

Drive analytical excellence as a Performance Marketing Analyst at Groupe Dynamite in Montréal. You'll utilize your skills in advanced analytics to enhance digital marketing effectiveness across various channels.

In this role reporting to the Manager of E-commerce Analytics and Experimentation, you'll lead efforts in performance marketing and measurement. This includes implementing best practices in advanced analytics, budget allocation, and incrementality assessment across channels like paid search and social media. You will work closely with teams from Paid Media, Affiliates, CRM, and Google Analytics.

Key Responsibilities: • Evaluate paid media performance and optimize customer acquisition • Develop and enhance advertising tools and models • Lead multi-touch analysis for traffic channel effectiveness • Manage measurement architecture for web and mobile • Own and enforce UTM taxonomy for campaign tracking

Requirements: • Degree in quantitative analysis or re...