Paid Ads Specialist

Role Description

This is a full‑time, on‑site role based in Lahore for a Paid Ads Specialist. The Paid Ads Specialist will plan, create, and manage performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other paid media channels. Responsibilities include keyword and audience research, building and optimizing ad sets, tracking performance, and regularly reporting on campaign results and insights. The role involves close collaboration with strategy, creative, and data teams to align ad messaging, landing pages, and funnels with client goals. The specialist will continually test and refine targeting, creatives, and bidding strategies to improve ROI and support growth for a range of local and international clients.

Qualifications

• Strong skills in performance marketing and paid media management (e.g., Google Ads, Meta Ads, other PPC platforms).
• Experience with campaign setup, keyword and audience research, A/B tes...