Opportunity Description
As a Martech Consultant you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.
Roles & Responsibilities
- Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
- Conduct vendor assessments and client MarTech/AdTech capability assessments.
- Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
- Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
- Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
- Understand and convey the impact of regulations like CCPA and G...
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