Marketing Specialist – GTM

Job Description

1. Monitor market situation and competitor promotional activities in device trading to strengthen competitiveness and increase
sales opportunities
2. Plan and develop communication for device only promotional campaigns that effectively reach the target audience across
mass media and various sales channels
3. Plan the utilization of the AIS customer database to effectively present various handset models and promotions through direct
targeted communication methods such as MMS, SMS, online targeted channels, and NBO (Next Best Offer)
4. Coordinate with the sales team and design sales kits to support various touchpoints, enabling more effective selling of device
only
5. Coordinate with the Device Bundling team to align communication efforts for flagship device models

Qualifications