Marketing Specialist, Field Marketing

Responsibilities

• Coordinate international campaigns with the global marketing team and adapt them to the Canadian market.
• Develop and execute local lead generation and brand awareness campaigns.
• Plan, coordinate and manage marketing events in Canada, both in-person and virtual.
• Ensure consistency of messaging, branding and positioning across all internal and external communications.
• Write, adapt and approve bilingual content, including articles, press releases, social media posts, ads, emails and sales collateral.
• Support sales teams with presentations, visuals, communication tools and market-tailored marketing content.
• Manage relationships with media, external partners, agencies and vendors.
• Track and analyze the performance of marketing initiatives, including budgets, KPIs, performance reports and ROI.
• Maintain linguistic and cultural quality of French content, acting as the internal...